Case Studies

Cross-selling can be a critical contributor to maximizing channel value. Cross-selling, which usually occurs between the sales forces of a multi-divisional organization or with channel partners, also has inherent business challenges.  Read more about the results of our collaboration with a major financial services conglomerate, where identifying challenges and intervening with training, incentives, and improved measurement created a big lift in incremental 2nd product sales.  Read more …

Communicating the business value of IT is critical to justify new investments; some industry pundits claim it can’t be done, because innovations are quickly copied by the competition.  At Siemens, we’ve organized interactive conferences so CIOs, technology planners, and strategists can discuss the business value of new Microsoft technology, how it fits with their strategies and IT directions, and how regional teams can partner with corporate to promote successful implementations. Encouragetech’s contribution included consulting on how to assess and communicate the business value of information technology, conference design, coaching and editing, facilitation of the conferences, and the development of a flash video introducing the conference.  Read more…

Planning for a product launch: Hazelden, the leading rehabilitation service for alcohol and chemically dependent people, wanted to assess the potential and challenges of their new web-based coaching and learning system for newly discharged patients.  Our market research and development of the business plan for this launch led to additional projects in training, communications, and curriculum development.   Read more …

Change management:  Building the next generation electric transmission grid requires collaborating across geographic and corporate boundaries.  The CapX 2020 organization hired Encouragetech and our colleague, Dr. Gregg Taragos, to design and implement new organizational structures, policies and procedures.  Read more…